Kotaku's soul still burns for integrity.
Thursday, September 10, 2009 at 3:16PM 
When presented with a personal check from EA for $200 as part of a Dante's Inferno promotion, Kotaku's Brian Crecente took the piece of paper, claimed he was about to execute "the best thing to do when not cashing a check," and proceeded to light it on fire. A few seconds later, ashes only remained.
According to the promotion, had the editor-in-chief cashed it he would've been giving in to greed. Had he not cashed it the sin would've been prodigality, or wastefulness. Instead, Crecente chose pride. Oh, SNAP!
EA's not attempting to pay off journalists. The company's making fun of the notion. But Crecente, poor poor Crecente, is too self-righteous to see the big picture.
As many, many, many commenters noted, the "Schmuck-in-Chief" could've donated the money to charity instead of basically sending it back to EA.
Me? I would've cashed it. My integrity's just fine, and free money's fucking rad.